EXPO 2020 DUBAI

Les Rencontres by France Muséums

JANUARY 15th, 2022 – FRANCE PAVILION – EXPO 2020 DUBAI

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France Muséums participates in Expo 2020 Dubai

France Muséums organises in the France Pavilion “Les Rencontres” by France Muséums, a day dedicated to imagine the future concept of museums, their role and their place in our society.

France Muséums at Expo 2020 Dubai

Masterclass (from 9am to 12pm)
Ensuring consistency of the visitor experience: what is at stake when creating a museum?

In partnership with Chargeurs Museum Solutions

France Muséums, in partnership with Chargeurs Museum Solutions, is organizing a Masterclass for museum professionals. On this occasion, experts and participants will question together the advantage for each discipline to work closely from the very beginning of a project – vertically integrating knowledge, skills and experiences – and push boundaries to capture the museum visitor experience’ as a whole.

We will provide participants with the opportunity to learn from case studies presented by internationally renowned experts, with whom they will be able to exchange views. The purpose of this experience-sharing session is to provide a platform for innovative ideas to emerge and new perspectives to be explored, which will later contribute to shaping the museum of the future.

EXPERTS

Moderated by Carol See, Sales and Marketing Director at Chargeurs Museum Solutions

Facilitator: Julie Gloannec, Training Officer at France Muséums

  • Lina Ghotmeh, Architect
  • Peter Karn, Creative Director of MET Studio
  • Robin Rochford, Director of Design PM
  • Stéphane Roisin, Deputy Chief Executive Officer of France Muséums

More info

Symposium (from 2pm to 6pm)
Imagine the museum of tomorrow: Defining values, Designing experiences

With the support of UNESCO

France Muséums shares the conviction that museums are a considerable political asset. At the different levels of intervention, they constitute, beyond a formidable lever for development, an increasingly recognized player in living together in the different societies in which they are rooted. Their fundamental mission of protecting and enhancing heritage in the service of future generations does not reduce them to a cosmetic or superficial role. On the contrary, it qualifies them to assume a role of unprecedented long-term general interest, in areas already well identified (economy, tourism, territorial development), as well as in more unexpected areas (diplomatic, urban planning and social). The renewed encounter of treasures from different cultures, past or present, near or far, with other audiences is indeed a remarkable opportunity for mutual understanding and personal and collective questioning of values: a crucial tool for tolerance. To achieve this, museums are more than ever listening to the expectations of increasingly heterogeneous audiences. Their success will depend in their capacity to create and implement more demanding, innovative museographies adapted to different societal contexts which are increasingly fragmented, especially in a post-sanitary crisis period. The speakers at the symposium will discuss these major issues and share their perception of the museum of tomorrow.

INTRODUCTION 2:00 PM

Lazare Eloundou, Director of the World Heritage Centre at UNESCO

OPENING KEYNOTE

HE Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism Abu Dhabi

ROUNDTABLEBUILDING A SUSTAINABLE FUTURE: THE UNEXPECTED CHALLENGES OF THE MUSEUM2:20 PM

Moderator: Sandra Lagumina, Deputy CEO of Méridiam and Chairperson of the France Muséums board

Kyung Wook Kim, Chairman and CEO, Incheon International Airport Corporation (Seoul, South Korea)

Lina Ghotmeh, Architect

Michel Miraillet, General director for Global affairs, Culture, Education and International development, Ministry of Europe and International Affairs of French Republic (France)

BREAKFrom 3:35 PM to 3:45 PM

OPENING KEYNOTE3:45 PM

Laurence des Cars, President and Director of the musée du Louvre (Paris, France)

ROUNDTABLESERVING A MESSAGE: A PLACE OF UNIVERSALITY AND A PLACE OF DIVERSITY4:00 PM

Moderator and panelist: Pap Ndiaye, Director, Palais de la Porte Dorée – National Museum of the History of Immigration (Paris, France)

Nathalie Bondil, Director of the Museum and Exhibitions Department at the Institut du monde arabe (Paris, France)

Katrina Sedgwick OAM, President and Director of the Australian Centre for the Moving Image (Melbourne, Australia)

Shirin Frangoul-Brückner, Founding Partner and Managing Director of Atelier Brückner (Stuttgart, Germany)

Vincent Campredon, Commissaire général de la Marine and Director of the musée national de la Marine (Paris, France)

CLOSING KEYNOTE5:40 PM

The museum of today for tomorrow – Hervé Barbaret, CEO of France Muséums

COCKTAILFrom 6:00 PM to 8:00 PM

Workshop (from 10am to 1pm)
Make my museum

With the help of museum professionals, participants become exhibition curators for the workshop time. They create their own exhibition, choosing among four themes (the sea, light, movement, and emotions) and using reproductions of artworks and a 3D museum model.

In creating their exhibition, participants figure out that everyone has a very different vision and reading of themes and works: an exhibition is above all the expression of an individual subjectivity and sensitivity.

Mediators are present throughout the process to help and answer any questions participants may have. Participants can take their models and artworks reproductions home to repeat the experience.

“The passion that drives the creators of a cultural project must be guided by the utmost rigor. A museum is not just a building housing works of art, but a complex system that must tell a story, supported by  art collections, and intended for a public. The quality of the visitor experience is the result of this global approach. It is the job of France Muséums to combine rigor and passion to create ecosystems where artworks are brought to the forefront, for the benefit of the widest possible audience and taking into account the contemporary challenges of transforming the museum, its role and its place.

Hervé Barbaret, Chief Executive Officer of France Muséums

DISCOVER OUR VISION

HE Mohamed Khalifa Al Mubarak,
HE Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism Abu Dhabi

Chairman of the Department of Culture and Tourism Abu Dhabi

Laurence des Cars
Laurence des Cars President and Director of the musée du Louvre (Paris, France)

President and Director of the musée du Louvre (Paris, France)

Lazare Eloundou
Lazare Eloundou Director of the World Heritage Centre at UNESCO

Director of the World Heritage Centre at UNESCO

Michel Miraillet
Michel Miraillet General director for Global affairs, Culture, Education and International development, Ministry of Europe and International Affairs of French Republic (France)

General director for Global affairs, Culture, Education and International development, Ministry of Europe and International Affairs of French Republic (France)

Sandra Lagumina
Sandra Lagumina Sandra Lagumina, Chairperson

Sandra Lagumina, Chairperson ©AFM all rights reserved

Lina Ghotmeh
Lina Ghotmeh Architect and founder of Lina Ghotmeh Architecture

Architect and founder of Lina Ghotmeh Architecture

Kyung Wook Kim
Kyung Wook Kim President and CEO of Incheon International Airport Corporation (Seoul, South Korea)

President and CEO of Incheon International Airport Corporation (Seoul, South Korea)

Pap Ndiaye
Pap Ndiaye Director of the Palais de la Porte Dorée – National Museum of the History of Immigration

Director, Palais de la Porte Dorée – National Museum of the History of Immigration

Nathalie Bondil
Nathalie Bondil Director of the Museum and Exhibitions Department at the Institut du monde arabe (Paris, France)

Director of the Museum and Exhibitions Department at the Institut du monde arabe (Paris, France)

Shirin Frangoul-Brückner
Shirin Frangoul-Brückner Founding Partner and Managing Director of Atelier Brückner (Stuttgart, Germany)

Founding Partner and Managing Director of Atelier Brückner (Stuttgart, Germany)

Vincent Campredon
Vincent Campredon Commissaire Général de la Marine and Director of the musée national de la Marine (Paris, France)

Commissaire Général de la Marine and Director of the musée national de la Marine (Paris, France)

Katrina Sedgwick OAM
Katrina Sedgwick OAM President and Director of the Australian Centre for the Moving Image (Melbourne, Australia)

President and Director of the Australian Centre for the Moving Image (Melbourne, Australia)

Hervé Barbaret
Hervé Barbaret Chief Executive Officer

Chief Executive Officer

Robin Rochford
Robin Rochford Director of Design PM

Director of Design PM

Peter Karn
Peter Karn Global Creative Director of MET Studio

Global Creative Director of MET Studio

Stéphane Roisin
Stéphane Roisin Deputy Chief Executive Officer

Deputy Chief Executive Officer

IN PARTNERSHIP WITH

WITH THE SUPPORT OF